MadeMeals® Packaging
MadeMeals® is a prominent brand around NYC with appearances in The New York Times & even at the finish line of the 2023 New York City Triathlon! Famous actors & athletes are frequently seen eating and promoting the Clean Eats brand and it is no surprise to Infinite! The product is high quality and we put a lot of careful thought into everything we designed aka the meal packaging sleeve, including the famous brand value infographic which has now been plastered on company hotbags and staff shirts, we put a lot of careful thought into the design.
Read on below ⇣
Mademeals® needed to showcase the selling points within this design. It needed to be bold as the black and white ingredient label would be hand-applied directly onto the left side of the front panel. This set up is not ideal as both elements end up fighting for the viewer's attention.
But after processing all factors, we designed the elements with a clear overview of their beliefs and sustainable sourcing typeset (big & bold) so it would balance the front, all in the mademeals, minimal design style.
For quick and easy applications,
we positioned a single corner bracket to assist labeling and utilized the side panel for belief / against statements with branding and calls to action on back panels.
Lastly,
we translated the design in both black and warm gray colorways so the client could match the design with the tray. The client was really happy with the end result and thanked us for our attention to detail and for helping them sort out details and deliver on all of their project requirements.
The brand value infographic we designed has since, made its way onto reusable, delivery bags, staff shirts, and more!
Packaging
Mademeals® is proudly delivering clean, farm-to-fork meals to busy working professionals across Manhattan, Brooklyn, Queens, and Northern New Jersey. They are also committed to supporting local farmers and communities and use only the best grass-fed beef, free-range poultry, and wild-caught seafood.
