The Hospitable Leader Book & Release
Terry A. Smith called on us to illustrate the cover of his sophomore book, "The Hospitable Leader." He had a beautiful concept of an open, inviting table in which all people are welcomed to join and feast together regardless of color or creed woven through the text.
Read on below ⇣
He was looking for something unique to grace the cover as options from the publishing house were not quite doing it.
Immediately, Rob knew he wanted to show individuality and diversity in the chairs. He wanted to make each one different- varied in shape, height, and detail.
The client loved our vision
and after some negotiations with the publisher, the table was incorporated into the cover along with a few key design updates.
In addition, we took the lead
on advertising and branding efforts for the book launch and marketing campaign- even down to promotion and signage for the release event at Barnes & Noble of Paramus.
Book Design
Terry A. Smith is a speaker, author, and the lead pastor of The Life Christian Church, based in West Orange, NJ. Pastor Terry is well known for his first book, Live 10 published by Thomas Nelson, and for his thought-provoking leadership insights and warm, welcoming tone. His second book, The Hospitable Leader, focuses on practicing leadership with a hospitality mindset and is endorsed by Jack and Suzy Welch, Chris Durso, and Mark Batterson.
