Tough Enough Stacy Luxury Activewear

 

Tough.Enough.Stacy is a Latinx, woman-owned business manufacturing size-inclusive activewear with high-performance fabrics and style-savvy details. They wanted to brand for longevity, so they called Infinite™.

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From the NYC Garment District to its surrounding suburbs, TES delivers lux activewear to carry you through the toughest workouts! Just as each garment is expertly designed for strength and durability, so is the branding we created for them.

 

Styled with the strength of a knot and the luxury finesse of layering, sharp shadows, and clean cuts this brand mark is fit with grit and agility for everything from digital to hot stamping.

We created an iconic, brand

beautiful, yet tough. Truly built to last.

 

Driven by vision,

the brand’s founder, Yaneth, visualized Tough Enough Stacy through a time of self-reflection on her own journey- motherhood and divorce to building a brand and beyond. Through these times she found strength in fitness. Now her goal is to build a community for all who want to stay tough, thrive through fitness, and feel fashion fit in her garments.

 

Fashion Branding

 

Tough Enough Stacy, Inc. is a luxury activewear brand, with a curated assortment of fitness apparel designed to withstand the toughest workouts. Garments are made of high-quality materials to keep style-patrons cool, dry, and comfortable, so they can perform their best during any fitness routine.

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Strategy
Branding
Logo Design

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Infinite™ 2021 Capsule